After graduating college, Ben and I had one goal: get on a plane and see the world. We spent months traveling through Asia, eating our way through street markets, convenience stores, and corner shops packed with flavors we'd never imagined.
Seaweed sandwiches. Coconut crepes. Vacuum-fried potato wedges. Snacks with textures and profiles completely unlike anything on a US shelf. We weren't just eating, we were taking notes.
Our mission
Why NIBL, why now
NIBL sits at the intersection of what consumers are actively demanding right now.
US consumers are actively seeking healthier snack alternatives
Category growth year-over-year - the demand is real and accelerating
Promoting healthi-er alternatives is the bridge connecting health-conscious and mainstream consumers.
Source: SPINS, 52 weeks through Jan 2024
Of consumers say they're interested in trying new and unique snack flavors
Consumers say they're craving something new and are bored with repetitive food options
The demand for new flavor experiences is growing fast across snack categories.
Sources: Mintel - Mondelez State of Snacking - Datassentials
