MADE BY A FAMILY. BUILT FOR EVERYONE.
NIBL started at a kitchen table in a conversation between two brothers and their parents. It grew out of years of travel, a love of food, and one simple belief: snacking should be exciting again.
"After graduating college, Ben and I had one goal: get on a plane and see the world. We spent months traveling through Asia, eating our way through street markets, convenience stores, and corner shops packed with flavors we'd never imagined.
Seaweed sandwiches. Coconut crepes. Vacuum-fried potato wedges. Snacks with textures and profiles completely unlike anything on a US shelf. We weren't just eating, we were taking notes"
OUR MISSION
BRING NEW & UNIQUE SNACKSTO THE CATEGORY
WHY NIBL, WHY NOW
Perfectly Positioned for the Two Biggest Trends
NIBL sits at the intersection of what consumers are actively demanding right now.
Healthi-er Snacking
US consumers are actively seeking healthier snack alternatives
Category growth year-over-year — the demand is real and accelerating
Promoting healthi-er alternatives is the bridge connecting health-conscious and mainstream consumers.
Source: SPINS, 52 weeks through Jan 2024
Innovative Snacks
Of consumers say they're interested in trying new and unique snack flavors
Consumers say they're "craving something new" and are bored with repetitive food options
Sources: Mintel · Mondelez State of Snacking · Datassentials